Dear Librarian,
In 1999 I discovered a way to get people back in the habit of reading books. I’ve always encouraged my staff to read, so you can imagine my reaction when one of my employees, a stay-at-home mom, told me, "Suzanne, I cook, I clean, I take care of my kids, my husband and I work part-time for you. I can't find the time to shave my legs and you want me to read a book??  | Enjoy an excerpt from my book, Muffins & Mayhem |
She had a good point. So the next morning in my daily email to staff, I included a couple of pages from the book Tuesdays with Morrie. Just a quick 5-minute read. The next day I included a bit more and by the fourth day, the no-time-to-shave-her-legs mom emailed: "Suzanne, I'm embarrassed to admit it but I’ve been sneaking over to my computer late at night to see if you sent tomorrow's email early—because I’m hooked on the book!? I realized I’d stumbled on a fun and easy way for busy people to get back into reading. As one reader described it, "It’s like a little piece of fine chocolate." Today more than 330,000 library patrons start their morning with a book excerpt in their email. Today we offer a variety of reader advisory services all designed to run autonomously, while still offering a high degree of customization. Suzanne Beecher Suzanne@DearReader.com | | LIBRARY SERVICES New Book Alerts - automatically sends your patrons alerts about your new books, videos and music. Online Book Clubs - sample books in your email. The only services that lets you read 2-3 chapters from recently published books. Teen Book Club - a special online book club for teens, with a daily introduction from teen readers. BookNews - 21 monthly pre-made newsletters, custom newsletters, pathfinders, design templates and social networking. (This website was created using one of the pathfinders in BookNews.) Library WishList - need more volunteers and donations? Our WishList program can help you.
Library Tabs for Facebook - display your book clubs, BookNews, New Book Alerts and widgets on your Facebook pages. Content dynamically updates each day.
 | | DearReader was a sponsor of the very successful Paint the Town Read celebration at the Selby Public Library. |
OTHER RESOURCES Book Club Marketing - an entire website full of promotional ideas. Reader Comments - see what new people are saying about their Online Book Clubs. |