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Dear Reader,
Where's the Beef?
Hundreds of readers, like Beatrice were wondering.
"Dear Suzanne, how are you? I was reading your recipe in Monday's column, but interesting enough, your "Beef with Broccoli" recipe does not include "Beef." Is it an oversight? Or was I just imagining things? It will be great if you will include a finished product's photo with your recipes. That will give us something to try for. That's just my suggestion, I hope you don't mind. Have a great week. Hope to hear from you."--Beatrice
Where's the Beef?
I don't know, Beatrice, I'm still looking for it. Started looking for it at 6 a.m. Monday morning when my phone rang. The caller was Susan, on my staff. She knew I was up because I'd just sent her an email and Susan was wondering, "Suzanne, the Beef with Broccoli recipe you mentioned in today's column--there's no beef. Readers are wondering, 'Where's the Beef?'"
So I dug through my recipe file and I found the beef--clearly printed at the top of my recipe card, "Beef with Broccoli." But when I read through the rest of the recipe--no beef--what happened to the beef? And the bigger question, "Where's the beef been all these years?"
Amazing what you can convince people to believe. Been serving this recipe for 20 some years now, "Here, enjoy some of my Beef with Broccoli" and no one has ever questioned what was on their plate.
No one ever asked, "Suzanne, is this Beef with Broccoli or Beef with Mushrooms?"
"Of course it's Beef with Broccoli. Those mushrooms on your plate? They're a new fangled kind-of-beef. Vegetarian beef--came from a cow that had a real thing for mushrooms."
"Where's the Beef?" I'm still looking, Beatrice.
In the meantime trust me, it must be a great recipe because you're the first person who's ever asked "Where's the Beef?"
(From my Dear Reader Column Tuesday, April 1, 2008) |